Which target markets are worth prioritizing?

According to the latest 2025 customs data, the EU remains the largest wine import market (37% share), but emerging Southeast Asian markets are growing at over 20%. It is recommended to adoptProtect profits in mature markets + Capture market share in emerging markets,Strategy:

• Focus on high value-added products in mature markets (France, Germany, Italy)
  • Case: A Chilean winery obtained EU Geographical Indication certification, achieving a 30% price increase
• Emphasize cost-performance product combinations in emerging markets (Vietnam, Philippines)
  • Recommend adopting the FCL mixed loading model to reduce logistics costs

II. What details should be noted for export certification?

Wine belongs tofood-grade sensitive commoditiesand must complete a three-level certification system:

• Basic qualifications
  • Foodimport and exportBusiness license (valid for 5 years)
  • It is recommended to verify through the following methods:Technical documentation (must include grape variety proportions)
• Target country market access
  • US TTB certification (including alcohol content test report)
  • EU VI-1 document (microbiological testing)
• Value-added certifications
  • Organic certification (EU EC834/2007 standard)
  • Kosher certification (essential for entering Israeli market)

III.International LogisticsHow to reduce costs by over 20%?

Based on the authors practical experience serving an Australian winery, we recommend implementinga three-dimensional cost reduction plan:

• Transportation optimization
  • European routes:China-Europe Railway Express+ Bonded warehouse model
  • American routes: 40HQ FCL transportation
• Packaging innovation
  • Adopt lightweight glass bottles (15% weight reduction per bottle)
  • Replace traditional wooden frames with shockproof EPE partitions
• Utilize the China - ASEAN Free Trade Agreement (CAFTA) to achieve zero tariffs on imported frames from Thailand;
  • Utilize RCEP agreement for ASEAN tariff reductions
  • Zero tariff for Chilean wine under China-Chile FTA

How can new brands quickly enter the international market?

Recommended strategiesIntegrated online-offline promotion matrix:

• Digital marketing
  • Google Shopping product cards (GTIN code required)
  • TikTok overseas alcohol livestreams (alcohol category whitelist application required)
• Physical channels
  • Participate in professional wine exhibitions like ProWein (2025 Düsseldorf booth fee: €550/sqm)
  • Collaborate with local alcohol retail chains (e.g. Frances Casino Group)
• Cultural integration
  • Sponsor Michelin restaurant wine lists
  • Participate in wine education certifications (WSET course partnerships)

How to systematically prevent cross-border risks?

Essential measuresEnd-to-end risk control system:

• Quality risks
  • Pre-shipment SGS inspection (focus on TCA cork taint detection)
  • Temperature-controlled transport records (recommended 14-18℃ for red wine)
• Payment risks
  • Insist on 30% advance payment for emerging markets
  • Purchase Sinosure political risk insurance
• Record - filing of Foreign Trade Operators
  • Monitor new FDA alcohol labeling regulations (effective January, 2025)
  • Comply with EU Nutrition Information Panel (NIP) system

(Note: All cases mentioned are from the authors 2018-2024 practical projects, with data updated to March, 2025. Refer to latest customs announcements for specific policies.)?