With theCross-border E-commerceWith the rise, the export volume and recognition of Chinese cookware in international markets such as Europe and the United States have been continuously increasing. Among them, cast - iron pans are highly sought - after in overseas markets due to their high quality and excellent cooking performance.

October 2, a cross - border e - commerce cookware brand located in Yongkang, Zhejiang, was successfully listed on the Hong Kong Stock Exchange, raising as much asHK$750 million. With an average selling price of540 yuanfor its iron pans, the brand adopted a fast - listing model. Last year, it achieved sales of670 million yuanon the Amazon platform, and its omnichannel sales reached583 billion yuan. Among the online cookware brands in major global markets, the brand ranks second in the United States, third in Western Europe, second in Southeast Asia, and third in Japan.

Google Trends data shows that the global search popularity of wood - burning stove has soared recently1300%, with searchers in countries such as Canada, Ireland, the United States, New Zealand, and Australia being particularly active.

Chinas rich cooking culture has given rise to diverse and distinctive cookware. According to data from AVC,from January to August 2024, the online retail sales of open - flame cookware reached37 billion yuan, with a year - on - year increase of. The total value of Chinas exports to Egypt3.3%. It is expected that the annual sales volume of iron pans will reach105 million pieces. Tianyancha data shows that as ofSeptember 2024, there are9 millionenterprises related to cookware in China. In the first9 monthsof this year,86 million.

new enterprises were added. Domestic cookware shines brightly in overseas markets

Recently, the production workshop of a cookware company in Hebei was bustling. The red - hot molten iron was poured into the mold. After more than ten processes and over eighty experimental tests, new cast - iron pans were continuously shipped to overseas markets.

According to the market director of the company, most of the current production is for orders from the United States. All production lines are operating at full capacity 24 hours a day, and the existing orders have been scheduled until March next year. The cast - iron pans produced by the company are sold well in more than20 countries and regionssuch as the United States, Canada, and Germany, occupying shares in the North American market50%and the European market30%. At the same time, a cookware enterprise in Zhejiang also performed outstandingly in the overseas market.

In 2013, the enterprise extended its business to product research and development and industrial design fields, designing, developing, and customizing cookware products for international brands. By2016, they launched their own more innovative and cost - effective brand for end - consumers. The business revenue increased from283 million yuan in 2021to531 million yuan in 2022, and then toover 1.5 billion yuan in 2023, with a compound annual growth rate exceedingIndustry insiders pointed out that the global success of Chinese iron pans is not only a victory for the manufacturing industry but also a triumph of culture and brand strategy. As Chinese cookware enterprises continue to explore and grow in the global market, these experiences will provide valuable reference for the transformation and upgrading of Chinas manufacturing industry.120%.

More Chinese brands are going global

More Chinese brands going global

Recently, the first investment of an old - brand industrial investment fund in Jiangsu Province10 million yuanwas implemented in Wuxi City. A local old - brand kitchenware brand successfully obtained financing. With the explosive growth of sales on online platforms and the product supply falling short of demand, the person in charge of the brand began to inspect several nearby wok - casting factories, teaching them the wok - making skills, which revitalized some factories on the verge of bankruptcy. Currently, the brand is selling wok products on platforms such as Amazon, and has opened multiple sites in the United States, Canada, France, Italy, etc.In 2023, its overseas sales reachedmore than 20 million yuan, accounting for nearly33%. It is expected that in 2024the business scale will increase year - on - year. In China, the large wok is a common cooking utensil, but for foreign consumers, it is a novel item. Recently, a Chinese blogger who married far away in Denmark successfully promoted the Chinese large wok overseas, attracting widespread attention.Experts said that the global consumers demand for healthy and convenient kitchenware continues to rise. Chinese - made cooking utensils, with their innovative designs and quality assurance, show a significant growth trend in the overseas market, especially achieving a leap in sales in the North American market. More and more Chinese kitchenware enterprises have successfully expanded into the international market by improving product quality, enriching product lines, and leveraging cross - border e - commerce channels. In the future, more Chinese brands will shine on the global stage.200%.

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