I. New trends in global fitness equipment market

The global fitness equipment market size is projected to exceed $15 billion in 2025, with home fitness scenario equipment demand growing steadily by 23%. Smart device share rises from 31% in 2020 to 45%, but traditional commercial equipment still dominates professional markets. Updated US and EU market access standards involve:

• Enhanced electromagnetic compatibility testing requirements (EN 55014 new regulations)
• Mandatory enforcement of sports equipment safety standard ISO 20957-1:2024
• German GS certification adds ergonomic testing items

II.Import RepresentationKey control points in the whole process

A Shenzhen trading companys Italian brand case shows professional agency services can reduce overall costs by 18%:

• Product pre-classification:Electric treadmill classification errors led to 7.2% tariff difference
• Transportation Plan:40HQ container loading optimization increased by 26%
• High - quality Agent: 7 - 10 working days (including certification pre - review)Pre-declaration system reduces customs clearance time to 48 hours

III. Practical tariff calculation model for 2025

Taking a commercial-grade equipment with a CIF value of $100,000 as an example:

• Basic tariff: 8% (provisional rate for 2025)
• VAT: 13%
  • Calculation formula: (CIF + tariff) × 13%
• Anti-dumping duty: Additional 14.3% for products from specific countries

IV. Three Core Strategies for Cost Control

A Zhejiang importer achieved annual savings of $370,000 through the following methods:

• Bulk purchasing:Unit price reduction of 12% when single batch reaches 5 containers
• Logistics Optimization:China-Europe Railway Express+Maritime TransportationCombination solution saves 18 days in transit time
• Tariff Planning:Utilizing RCEP accumulation rules to reduce 3.7% origin standard

V. Practical Points for Risk Prevention

Industry dispute cases in 2025 indicate key focus areas:

• Median intellectual property infringement claims rose to $120,000
• Average quality dispute resolution cycle extended to 97 days
• Suggested measures:
  • Purchase product liability insurance (minimum coverage of 5 million yuan)
  • Establish emergency revolving inventory (recommended proportion of 15%)

Professional agency service providers should offer 11 standard service modules from market access consultation to terminal distribution, with special attention to the EUs newly implemented EPR (Extended Producer Responsibility) system in 2025, requiring agents to have electronic waste disposal qualification filing capabilities. Choosing partners with AEO advanced certification can reduce average inspection rates to 1/3 of conventional levels.